As agencies roll into 2022, two years after the onslaught of COVID-19, a new era of change is in full swing. Social channels are teeming with life and humor, ad budgets are seeing an increase across the board, and agency culture seems to be changing for the better. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry.

While business and revenues may be returning to normal — how are agencies ensuring that their DE&I initiatives are staying strong and keeping an authentic voice? How are they supporting their teams on hybrid workforces? How does the metaverse fit in? Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these very important challenges.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

Speakers

  • speaker
    Josy AmannMEDIA MATTERS WORLDWIDECO FOUNDER
  • speaker
    Lee BealeCROSSMEDIAMANAGING PARTNER
  • speaker
    James BucklePHD CHIEF DIGITAL OFFICER
  • speaker
    Samantha BukowskiGROUPMGLOBAL HEAD OF COMMERCE STRATEGY & OPERATIONS
  • speaker
    April CarlisleSPARK FOUNDRY EVP, COMMERCE
  • speaker
    Jeremy FainCOGNITIVCEO & CO-FOUNDER
  • speaker
    Natalee GeldertPMGSENIOR DIRECTOR OF BRAND MEDIA & PARTNERSHIPS
  • speaker
    Nathan HugenbergerKNOWNCTO & EVP, SCIENCE
  • speaker
    Dan KhabieCOURT AVENUECO-FOUNDER & PARTNER
  • speaker
    Lauren LavinGROUPMEXECUTIVE DIRECTOR, NA COMMERCE PRACTICE
  • speaker
    Ericka Podesta McCoyRESONATECMO
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Kelly MetzOMNICOM MEDIA GROUPMANAGING DIRECTOR, ADVANCED TV ACTIVATION
  • speaker
    Hyun Lee MillerGOOD APPLEVP MEDIA
  • speaker
    Swapnil PatelMCKINNEYEXECUTIVE DIRECTOR, MEDIA
  • speaker
    Stefanie SmithDENTSU INTERNATIONAL HEAD OF PAID SOCIAL
  • speaker
    Chris YarussoPUBLICIS MEDIA SVP NATIONAL AUDIO PRACTICE LEAD
  • speaker
    Albert ThompsonWALTON ISAACSONMANAGING DIRECTOR, DIGITAL
See all Speakers

Agenda

2:00 p.m. PST
Registration Opens

Welcome to Digiday’s Media Buying Summit! Upon arrival, head to the Digiday registration table to check in and receive resources on the days ahead.

2:30 p.m. PST
Opening Remarks

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

2:35 p.m. PST
5 Things Marketers, and by Extension Media, Need to Refocus on in a Changed Media Landscape

Join James Buckle, PHD’s Chief Digital Officer for a session on the 5 things marketers, and by extension media, need to refocus on in a changed media landscape. From revolutionizing advertising marketplaces to accelerating consumer behavioral change, James Buckle will provide insight on media in a changed world referencing research from PHD’s research.

speaker

James Buckle

CHIEF DIGITAL OFFICER

PHD

2:55 p.m. PST
StackAdapt Dialogue

Join us for a session with our sponsor, StackAdapt, for a dialogue on the industry’s most pressing issues.

3:05 p.m. PST
Multi-Scenario Planning

The past two years have highlighted that multi-scenario planning is foundational for brands to navigate turbulent times. In this session, hear from Albert Thompson, managing director, digital at Walton Isaacson as he shares his thoughts on the importance of taking a practical approach to media buying and planning in today’s environment. Join us to hear how media teams can better prepare themselves to adapt to today’s media landscape in order to set themselves up for success in response to economic, political, and world health issues.

speaker

Albert Thompson

MANAGING DIRECTOR, DIGITAL

WALTON ISAACSON

3:25 p.m. PST
Adomni Dialogue

Join us for a session with our sponsor, Adomni, for a dialogue on the industry’s most pressing issues.

3:35 p.m. PST
Panel: The Year of the Independent Agency

​​Could 2022 be the year of the independent media agency? And will their success, if achieved, come more out of the hides of the agency holding companies or the consultancies that have made their push (with limited results) into agency turf? Join us for a panel discussion and hear from Josy Amann, co-founder, managing partner at Media Matters Worldwide, Lee Beale, managing partner at Crossmedia, and Nathan Hugenberger, CTO & evp of science at Known.

speaker

Josy Amann

CO FOUNDER

MEDIA MATTERS WORLDWIDE

speaker

Lee Beale

MANAGING PARTNER

CROSSMEDIA

speaker

Nathan Hugenberger

CTO & EVP, SCIENCE

KNOWN

3:55 p.m. PST
Navigating Digital Audio and Podcasting

Digital audio has seen a surge in recent years, with quarantine and lockdowns in 2020 and early 2021 further accelerating the format. As such, advertisers on digital audio channels such as podcasts and music streaming platforms have proliferated. They want to be in the places consumers lend an ear. However, many organizations can find it challenging to obtain organizational buy-in, given commonly encountered uncertainties surrounding performance analytics and digital audio ads. Join us for a session to hear from Chris Yarusso, svp, national audio practice lead at Publicis Media Exchange share the challenges  & opportunities they have encountered, how effective the outlet has been in the marketplace, and the best approaches for measurement.

speaker

Chris Yarusso

SVP NATIONAL AUDIO PRACTICE LEAD

PUBLICIS MEDIA

4:15 p.m. PST
Channel Factory Dialogue

Join us for a session with our sponsor, Channel Factory, for a dialogue on the industry’s most pressing issues.

4:30 p.m. PST
Coffee and Networking Break

Enjoy some refreshments with fellow attendees.

4:45 p.m. PST
Town Hall

Exclusive to agencies

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

Cognitiv – Dynamic Deals: The Future of Media Trading

Trusted Media Brands

speaker

Jeremy Fain

CEO & CO-FOUNDER

COGNITIV

5:45 p.m. PST
VIP Welcome Reception

By invitation only.

6:00 p.m. PST
8 Minute Meetings

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. PST
Cocktail Reception

Join us for a cocktail to wrap day one of the summit. Open to all.

8:00 p.m. PST
Dinner With Strangers

Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.

7:30 a.m. PST
Morning Yoga

Enjoy some morning yoga before the start of day two of the summit.

8:30 a.m. PST
Breakfast & Registration Re- Opens

While registration re-opens, breakfast will be served courtesy of Digiday.

9:00 a.m. PST
Town Hall

Exclusive to agencies

We’ll split into groups and come up with solutions to some of the key challenges discussed during the earlier Town Hall.

 

AdDaptive: Leverage analytics to optimize your B2B strategy

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

10:00 a.m. PST
Coffee & Networking Break

Enjoy some refreshments with fellow attendees.

10:15 a.m. PST
Revenge of the Independent Network

Join us for a session with Dan Khabie, co-founder and partner of Court Avenue as he shares why 2022 is seeing a ‘revenge of the independent network.’

speaker

Dan Khabie

CO-FOUNDER & PARTNER

COURT AVENUE

10:35 a.m. PST
Viant Dialogue

Join us for a session with our sponsor, Viant, for a dialogue on the industry’s most pressing issues.

10:50 a.m. PST
The State of Paid Social

As paid social has gone from one of the hottest channels to a critical component of every media plan, businesses have aimed to tie paid social performance to business outcomes with content automation and big data. In this session, hear Stefanie Smith, head of paid social at dentsu share her viewpoint on the importance or lack thereof of paid social in a company’s media mix.

speaker

Stefanie Smith

HEAD OF PAID SOCIAL

DENTSU INTERNATIONAL

11:10 a.m. PST
Resonate: State of the Industry

Join us for a session with our sponsor, Resonate, for a dialogue on the industry’s most pressing issues.

speaker

Ericka Podesta McCoy

CMO

RESONATE

11:25 a.m. PST
Defend and Grow

Agencies are often asked to keep sourcing business from the client’s core target audience while also broadening appeal among new target audiences to add incremental revenue. How do agencies do that with limited budgets and competing priorities? Join this session to hear from Swapnil Patel, executive director of media at McKinney to learn how agencies navigate these challenges while meeting their clients’ needs.

speaker

Swapnil Patel

EXECUTIVE DIRECTOR, MEDIA

MCKINNEY

11:45 a.m. PST
Workshop with Podsights

Join us for a session with our sponsors Podsights for a dialogue on the industry’s most pressing issues.

12:00 p.m. PST
Cross-Screen Measurement

How much (or little) do agencies understand about media planning and measurement in the cross-screen and programmatic TV universe? What do they expect from measurement services for cross-screen campaigns? Join us for a session to hear from Kelly Metz, managing director, advanced TV activation, Omnicom Media Group on how media buyers approach cross-screen measurement.

speaker

Kelly Metz

MANAGING DIRECTOR, ADVANCED TV ACTIVATION

OMNICOM MEDIA GROUP

12:20 p.m. PST
Lunch

Lunch will be served courtesy of Digiday.

12:45 p.m. PST
Afternoon Activities

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. PST
8 Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. PST
Cocktail Reception

Join us for a cocktail to wrap day two of the summit. Open to all.

Cocktails provided by Viant

8:00 p.m. PST
Dinner with Friends

Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.

8:30 a.m. PST
Breakfast

Breakfast will be served courtesy of Digiday.

9:00 a.m. PST
Panel: Navigating Key Trends in Commerce

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from April Carlisle, evp, commerce at Spark Foundry, Samantha Bukowski, global head of commerce strategy & operations at GroupM, and Lauren Lavin, executive director, NA commerce practice at GroupM in a panel discussion on how this will continue to impact media buying and how to overcome some of the challenges it poses.

speaker

April Carlisle

EVP, COMMERCE

SPARK FOUNDRY

speaker

Samantha Bukowski

GLOBAL HEAD OF COMMERCE STRATEGY & OPERATIONS

GROUPM

speaker

Lauren Lavin

EXECUTIVE DIRECTOR, NA COMMERCE PRACTICE

GROUPM

9:25 a.m. PST
Sponsor Session
9:40 a.m. PST
How an Independent Agency Balances Linear vs Streaming Investment for Clients

With the rapid transformation of CTV and linear TV, Natalee Geldert, senior director of brand media & partnerships at PMG will discuss how she strategically opts out of upfronts for a more competitive approach. In this session, hear how PMG balances linear vs streaming investment for clients by maintaining agility that enables nimble budgets, aligning with the best platforms based on the campaign which enables them to reach their desired audiences.

speaker

Natalee Geldert

SENIOR DIRECTOR OF BRAND MEDIA & PARTNERSHIPS

PMG

10:00 a.m. PST
Sponsor Session
10:10 a.m. PST
Driving Performance With Custom Algorithms

Join us for a session with Hyun Lee Miller, vp media at Good Apple as she shares custom algorithms for media optimization that drive desired performance utilizing AI/ML and what results they provide clients.

speaker

Hyun Lee Miller

VP MEDIA

GOOD APPLE

10:30 a.m. PST
Key Takeaways

Hear a summary and key takeaways from all of our sessions.

See Full Day



Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Attendees

Who Attends?
  • 81%
    Director-level and above
  • 88%
    Expect to do business with a connection made
See all Attendees

Sponsors

Venue

Miramonte Resort and Spa Indian Wells

45000 Indian Wells Lane Indian Wells
CA 92210
There are rooms available at the Miramonte at the rack rate – book here.
Please refer to the overflow property suggestions below for more economical rates.

Indian Wells Resort – Legacy hotel formerly owned by Lucy and Desi, 6-minute walking distance to the Miramonte

Sands Hotel and Spa – Modern Boutique, 1.4 miles from Miramonte, 4-minute drive

Homewood Suites by Hilton La Quinta – All Suite, Economy, 2.3 miles, 5-minute drive

Contact us

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