Generation gap widening over attitudes toward hybrid working models
This is a preview of a story that was initially published on our sister site, WorkLife, which covers the future of the workplace.
When it comes to politics or social values the generation gap can be quite wide, and we are now seeing different opinions between younger people and colleagues of their parents’ age about hybrid working.
If the Great Resignation trend becomes a reality this is an issue employers must take seriously because views can vary from company to company. Read the full story on WorkLife.
Member ExclusiveDigiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain
Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it's potential over other new technologies.
‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads
While most brands have played it safe during the polarized pandemic, Nando's chicken has leaned into cheeky messaging that takes a stand.
Why — and how — the IAB is developing new measurement standards for in-game ads
The task force was inspired by the MRC’s decision to release a September 2021 interim guidance memo discussing shortcomings in the IAB’s 2009 standards.
SponsoredWhat marketers need to know about the next frontier in consumer engagement￼
Talbott Roche, CEO and president, Blackhawk Network A marketer’s holy grail is deeply understanding the end-users of their company’s products and services. Marketers study demographics ad nauseam and create personas for customers to understand their needs and preferences better. And when the pandemic hit, everyone’s lives were fundamentally transformed. Customer playbooks changed instantly because, in […]
‘The absolute perfect person for it’: Naz Aletaha’s path to the top of League of Legends esports
Aletaha's success in growing Riot’s esports partnerships was integral in making League of Legends esports into a viable business, rather than a candy-colored marketing expense.
‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists
To do so, the brand has taken a paid and organic approach, working with musicians and influencers on the platform as well as posting beginner style educational content featuring practice routines and tips.